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From a Los Angeles gas station handshake to a coast-to-coast paint empire — Hollywood TV spots, Thoroughbred Racing, and a documented trail that reaches Jimmy Hoffa, the FBI, and JFK investigation. Built on one promise: “I’ll paint any car for just $19.95.”
Earl Scheib became a household name. His later “$99 and up” slogan entered American pop culture — referenced in movies, on television, and in everyday conversation. Away from the spray booth he was also a major thoroughbred owner and breeder, with champion racehorses that carried the Scheib name across the finish line.
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“I’ll paint any car for just $19.95.”
The promise that painted America
One famous face, One famous disappearance, One national wound — and a paint king who was never only about paint.
America knew Earl Scheib as the man who’d paint any car. He was a television staple with a bargain pitch that became a familiar punchline. But people never knew the harder story underneath: an empire that looked like the American Dream on the surface, with something quieter in the shadows.
The assassination of JFK brought an investigation that didn’t only chase presidents and gunmen. It brushed against Jimmy Hoffa, Jack Ruby, Lee Harvey Oswald — and Earl Scheib.
This is the intriguing story. Pop culture on the surface, myth in the shadows, — and a story that is destined for the big screen.
This is the story. —Pop culture on the surface, myth in the shadows, — and a story that is destined for the big screen.
Earl Scheib
For car history fans, California story readers, and anyone who grew up hearing
“Hi, I’m Earl Scheib” on radio or TV.
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407-page hardcover · Flat $10 USPS · Ships in 5 business days
ISBN 979-8-218-65901-1
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Donald Scheib · Scheibdon@yahoo.com
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Contact us for bulk / signed copies: orders@earlscheibstory.com